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Branding for a

Psycothriller Author


Lars Hackl


Lars Hackl is a German author who writes with a highly creative and engaging style. Lars commissioned FireBelly to develop his own brand and create a template and identity for current and upcoming books. With this we designed promotional items, material for events, a dynamic website and social media idents.


Campaign Rollout outputs:

  • Logo & Identity

  • Book Cover Designs

  • Brand Videos

  • Promotional Items

  • Website Design

  • Social Media 


Lars Hackl needed a signature icon to help brand his identity during and inbetween book launches. The black raven became the perfect image to represent his imagination and stories. 


The raven is symbolised in many cultures and folklores with a range of connected meanings; damned souls, life and death, mediator between good and bad, messenger from the Gods, a strong-willed manipulator and more... Hackl’s book charactors are often conflicted and dark individuals, toying with morality and truth – so the raven was the perfect match.


The Lars Hackl logo is purposefully simple and red, allowing it to brand each piece in a strong yet comfortable way.


The book cover designs adopted a more individual approach, using “exploding heads” to communicate the lead charactors’ complex mind. Two are shown here, more than seven are in development.

The creative solution

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Lars Hackl digital & motion branding

The Lars Hackl identity is a truly integrated brand, living fluently between print, film, online and in social media spaces. 


Much energy was spent designing and developing a beautiful “parallax-scrolling” website. This presents Lars Hackl not only as a modern writer, but also as an innovative self-publisher and marketer.


Central to the marketing comms are two branded videos. One introduces the brand and author, the second showcases the feature  book “The Tragic Talents of Jan-Niklas H.”

Campaign Rollout outputs:

  • Brand Videos

  • Website Design

  • Digital Banner Designs

  • Social Media Content 

Dynammic parallax website + social content

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