Manufactured by Chanelle Pharma, Rheumocam achieves effective relief from pain and inflammation in a wide range of clinical scenarios and animal species.

 

While working with the creative director at FireBelly,  we were both tasked with creating a campaign visual that was striking and impactful. After working together on a few options the chosen  concept "FREEDOM TO MOVE" was the crowd favourite. As Rheumocam targets joint pain in animals I wanted to show animals doing light hearted activities such as dancing, prancing and leaping without pain or stress to showcase the effectiveness of the medicine.

 

This playful concept allowed us to create a fun campaign around a topic that can cause stress to pets and owners which in turn helps them understand and deal with this problem. After entering this campaign into the VMA's, FIrebelly won the VMA marketing campaign award in the >£15 million turnover beating the big names in both the design and Pharma industries! View award here