YouLook is a digital video on demand service, free of charge to its users, and supported by advertising (known as an ‘AVOD’). It is the UK’s first independent AVOD service, aiming to appeal to a wide range of different audience groups and enthusiasts.
YouLook curates content into specially-themed groupings, where viewers can explore, and ‘look’ for something that’s just right.
FireBelly partnered with YouLook at the very beginning of the creative journey, helping create a vibrant, diverse and engaging brand platform that delivers fantastic content.
Branding & Collateral
Brand Design & Identity
Brand Narrative and Values
Investor Slide Deck
UI / UX Direction
Animation and Idents
FireBelly took YouLook on a strategic journey and fleshed out key brand pillars / values; Rediscovery. Chance. Empathy. Principled. From this the Big Brand Idea and company tagline "Rediscover Television" was developed to present the company proposition in one hit.
The brand identity and design system is inspired by the classic TV test pattern, with a spectrum of colour and stripes. The fun colour palette helps create programme categories and the stripes have been used to reveal and transition from imagery and branding.
The 'O' graphic from the YouLook logo is used to great effect, becoming a portal to new content and to present ways to create various Idents – as shown below
YouLook Investor Deck