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Project

Streaming Platform Branding

Client

YouLook TV

Studio

Overview

YouLook is a digital video on demand service, free of charge to its users, and supported by advertising that has partnered with both Samsung and LG.YouLook curates content into specially-themed groupings, where viewers can explore, and ‘look’ for something that’s just right.

FireBelly partnered with YouLook at the very beginning of the creative journey, helping create a vibrant, diverse and engaging brand platform that delivers fantastic content. For this project I created and developed the brand while working closely with the creative director to create a brand that pushes the themed content it aims to stream.

Using the broadcasting still from classic TVs we pulled the use of the colour bar into the brand identity to develop the visual style for all forms of media under the Youlook name. We helped foster the brand ideals to create an investor slide deck that landed the Samsung and LG partnership.

Project Responsibilities:

  • Brand Design & Identity

  • Brand Narrative and Values

  • Sizzle Film

  • Investor Slide Deck

  • UI / UX Direction

  • Animation and Idents

  • Promo Banners on Samsung and LG Smart TV Channels

YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
YouLook-Colours-Case Studie Colour.jpg
You Look.jpg
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Rediscover Television

We took YouLook on a strategic journey and fleshed out key brand pillars / values; Rediscovery. Chance. Empathy. Principled. From this the Big Brand Idea and company tagline "Rediscover Television" was developed to present the company proposition in one hit.

The brand identity and design system is inspired by the classic TV test pattern, with a spectrum of colour and stripes. The fun colour palette helps create programme categories and the stripes have been used to reveal and transition from imagery and branding. 

Home page Dark.jpg

YouLook Investor Deck

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The 'O' graphic from the YouLook logo is used to great effect, becoming a portal to new content and to present ways to create various Idents – as shown below

YouLook-Colours-Case Studie Colour.jpg
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